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Consumer Products

RESPONDEK & FAN has extensive experience advising international companies in the consumer products sector. By combining a deep understanding of our clients’ commercial objectives with our broad cross-border legal expertise, we help businesses build, protect and expand their brands across Asia’s highly competitive markets.

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We support clients across a wide range of industries - from apparel to food & beverage to specialised niche products - on matters including:

  • —— Business Development
  • —— Market Entry Strategies
  • —— Import and Export Regulations
  • —— Health & Safety Standards
  • —— Sector-specific Regulatory Requirements
  • —— Government & Regulatory Lobbying
  • —— Product Portfolio Structuring and Development

Apparel

Asia’s rapid growth in fitness, sports and outdoor markets has driven strong demand for consumer brands. RESPONDEK & FAN has advised several multinational apparel and sporting goods companies, including:

  • Restructuring the entire Thai operations of a globally renowned sports and apparel company, including holding structures and retail outlets
  • Advising a German backpack and accessories manufacturer on divestiture strategies
  • Supporting a Taiwanese fitness equipment manufacturer on day-to-day contract, sales and regulatory matters in Singapore, Thailand and the wider region

Food & Beverage

Our clients in this segment include global companies from the flavours & fragrances industry, beverage sector and confectionery market. Our experience includes:

  • Acting as external regional in-house counsel for the Asian affiliates of a publicly listed European flavours & fragrances company
  • Advising a Swiss fragrances company on its market entry into Vietnam
  • Supporting a major Dutch brewery with business development in Southeast Asia and assisting with its legal entry into Singapore
  • Leading successful lobbying efforts in Malaysia to amend import regulations for a European sweetener manufacturer

Launching consumer products across Asia?

From health and safety standards and import regulations to distribution structures and portfolio development, we provide the legal foundation your expansion needs.

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